The F-Word, Family, and Finance: Lessons from the 2025 Money Multiplier Mastermind

JDew and Jonah attend the Money Multiplier Mastermind in Denver, CO

From October 9–11, 2025, Denver, Colorado didn’t just serve up clear skies and crisp mountain air—it brought the heat for financial freedom seekers from across the country. The Money Multiplier Mastermind gathered a sharp, energized group of about 100 individuals, all eager to master their money and multiply their momentum.

And for the second year in a row, The Banking Bros—that’s me (JDew) and my brother Jonah—were back on stage, mic’d up, fired up, and ready to drop the F-word.

Wait… the F*** Word?

Yep. You heard that right.

Our keynote this year was titled “Use the F*** Word”—and no, we’re not just being edgy for fun. Or maybe we are. 😉

The real F-word we dropped was Finance.

We challenged the audience to think about how many people in America are underfunding their lives. Not over-saving. Not over-preparing. Not over-capitalizing—but underestimating just how much money they’ll need across a lifetime… and then some.

So we kicked off with a sobering slide: the GoFundMe logo.

But with a twist.

We said it like this: GoF*** Me—a cheeky, tragic nod to how too many families end up begging the internet for help after a financial crisis.

Our message? Don’t let that be your family.

Instead: GoFundYourself. Use the Infinite Banking Concept to build a personal system that lets you finance your life and legacy on your terms.

Bringing Back the F*** Word… Better

We originally premiered our F*** Word presentation at last year’s Mastermind in Nashville. This year, in Denver, we brought it back cleaner, simpler, and stronger—with new visuals, more vivid examples, and a streamlined breakdown of why using whole life insurance as a funding tool isn’t just for the rich and famous.

It’s for anybody who wants:

• Cashflow confidence

• Generational impact

• Control over their money

• And a strategy that works whether you’re growing, paying off debt, or making big moves.

We had the crowd laughing, snickering, and thinking deeply—all at the same time. Because, after all, when finance meets fun, real learning happens.

JDew, The Emcee (Again!)

In addition to presenting, I had the honor of emceeing the entire two-day event. That meant I got to bring the energy, hype up our speakers, and keep the flow smooth and steady for every session.

Our stage lineup? 🔥

We heard powerful insights from:

• Brent Kesler, founder of The Money Multiplier

• Hannah Kesler, the single millionaire chick hersel

• Chris Naugle, America’s #1 Money Mentor

• Craig Yenni, tech innovator behind The Vault

Speaking of The Vault, this new tool (developed by Chris, Craig, and the BYOB team) is a game-changer. It allows policyholders to upload their documents and see real-time projections, cash growth, velocity banking insights, debt reduction strategies, and more. The response from the room was electric.

Panel Time: The Power of the Mutuals

One of the highlights of the weekend was a panel I led featuring three of the top mutual insurance companies in the Infinite Banking space:

• Security Mutual Life – with Marty Smith (NYC)

• Lafayette Life Insurance Company – with Johan Sund

• OneAmericaFinancial – with Clay Summers

These execs dropped gem after gem, reminding us why mutuality matters. Their companies have weathered generations of financial storms, always prioritizing contractual guarantees and long-term growth for policyholders. They unpacked why whole life insurance—with its steady increase in guaranteed cash value—is a powerful asset for families, entrepreneurs, and legacy-builders alike.

The Cash Compound Crew Came Through

It wasn’t just me and Jonah reppin’ the Cash Compound. Our team rolled deep:

• Matthew & Maddy Strong (Upper Michigan)

• Liz DiRocco (Pacific Northwest!)

• Cathy LeSure (from Music City—Nashville)

• Shawn King, along with his wife and son (Pensacola pride)

Together, we masterminded on new ideas, reviewed strategies, and tapped into the collective wisdom of a room full of dreamers and doers. We talked about scaling businesses, handling aging family concerns, funding college, and beating debt—without giving up freedom or flexibility.

Welcome to the F***** Family Reunion

One of the most talked-about segments was the “F***** Family Reunion.” Don’t worry—we bleeped that one out on the slides for dramatic effect 😏.

But the “F” stood for Financial—and the invitation was real.

We encouraged every attendee to build their own banking system WITH their family. Invite your spouse, your kids, your parents, your business partners. Get everyone around the financial table and start designing a system that funds:

• Your emergencies

• Your investments

• Your vacations

• Your retirement

• Your future generations

This is about more than individual strategy. It’s about building a family economy.

Final Thoughts: Denver Did Not Disappoint

Denver gave us the perfect backdrop for serious learning, meaningful networking, and (of course) mountain-high inspiration. The relationships formed, ideas shared, and commitments made will ripple through lives for years to come.

If you’ve never been to a Mastermind like this—mark your calendar for next year. Whether you’re brand new to IBC or building your 12th policy, there’s something powerful about being in a room full of people committed to changing their money story.

As for us at The Cash Compound and The Banking Bros—we’ll keep hitting the stage, dropping the F-word, and spreading the truth:

You don’t need to borrow from banks if you can become one.

Nelson Nash said it best, “You finance everything you buy!”

Here’s a bonus music video that we produced to launch the event!
https://drive.google.com/file/d/1uQ8uXJ028GEHeb6Q1i24IQ3xhVGOIIRX/view